Congratulations - 20 years "Pferdebetrieb”!


Time certainly flies! The first “Pferdebetrieb” was published 20 years ago. A lot has changed since then, but there are still some things that have stayed the same. We, that is Röwer & Rüb GmbH with its total of 120 employees, have been working together with Forum Verlag from the first issue of "Pferdebetrieb". When it was founded, this magazine was unique. It was aimed at professional horse owners, which was new. With our advertisements and product information we were able to reach our target group with pinpoint accuracy.


Horse management has changed a great deal over the past 20 years. This is positive for our horses, but also for the employees in the horse stables. "Pferdebetrieb" has always kept up with the latest trends and helped its readers to find out what is reasonable and what is not. This is still a passion today.


"Pferdebetrieb" was always the first magazine to report on our innovations. For years, Röwer & Rüb has almost completely dispensed with the use of tropical woods for the construction of its horse stalls. It took us several years to develop bamboo boards in such a way that they also work for horse stalls. Fortunately, most of the stable designers have followed suit, so that a resource which so important for our planet - the tropical rainforest - is conserved. Safety has always been an important topic which "Pferdebetrieb" focused on and as a result boosted awareness throughout the sector. The five centimetre bar spacing in the horse stables was one of our developments to prevent foals becoming trapped. The night safety system integrated into the stable door was developed here. The safety lock on the stable and hall doors was designed in Thedinghausen. We have also often focused on improving the visual design. The first powder-coated stables were supplied by our company, as was the curved privacy screen on the partition walls. The list carries on. "Pferdebetrieb" reported on our innovations and many were successful.


We take pleasure in looking back over our rewarding cooperation and would like to congratulate the "Pferdebetrieb" team on 20 years of trade magazine history!





Rüdiger Deckert, Managing Director of Röwer & Rüb GmbH: “For us, cooperation with 'Pferdebetrieb' has always been very effective as it allows us to be very close to our customers and potential customers. As a trade magazine for horse owners and horse farms, 'Pferdebetrieb' is a very good way to communicate our innovations and further developments to the right target group. Regardless of whether we have presented an innovation, such as filling stable walls with bamboo instead of tropical wood, or extending our portfolio with oval horsewalkers at a trade fair -  'Pferdebetrieb' discovered and reported on these topics and innovations. We would like to congratulate the team of 'Pferdebetrieb' and wish them all the best for the future, interesting topics and lots of good ideas!